Nfinity, the first women’s performance team sport footwear company, released an innovative stop-motion commercial featuring WNBA athlete Nikki Blue. The commercial is composed of more than 550 still frames, giving the spot an illusion of being shot on film. 

“At Nfinity, we are constantly looking for opportunities to put an innovative spin on conventional ideas, so the chance to shoot a commercial using still photography was intriguing to us,” said Nfinity CEO Tate Chalk. “It was most important for us to capture Nikki’s dedication and athleticism. She is such an amazing athlete, coach and woman, and we are honored to have Nikki on the Nfinity team.”

“It was necessary to get the most out of a single production due to Nikki’s busy schedule,” said photographer Andrew Kornylak. “We shot the commercial not with video, but with a still camera – a Nikon D3 DSLR. This camera was able to capture high-resolution images at up to 11 frames per second for up to 12 seconds at a time. Using this ‘still-motion’ technique, we were able to use lens and lighting effects not possible in video for a unique look, and also produced high-resolution stills for print along with the motion piece in the same shoot. The unusual look worked great with the dreamlike concept of having Nikki play through ‘herself’ as she tells her story.”

The Nfinity ad can been seen on HERE. 

The Nfinity Basketball Shoe, which Nikki wears in the commercial, will hit the market in August 2009. The shoe will be available in women’s sizes 6-13, 14, 15, 16 and can be ordered for $119.99 at Girls Got Game and Athena’s Attic.

About Nfinity

Nfinity is the first women’s performance team sport footwear company. While other companies adapt men's products for the women's market, Nfinity has pioneered a new category of athletic shoe dedicated exclusively to the female athlete. Nfinity focuses on engineering innovations designed to alleviate injuries specific to a woman’s physiology, while delivering superior style, comfort and performance. Founded in 2004, Nfinity introduced the world's first high-performance cheerleading shoe, was ranked 9^th on Inc. magazine’s list of “Top 100 Consumer Product Companies” in 2008, and was named “Business Innovation of the Year” at the 2009 American Business Awards. Visit www.nfinity.com for more information.